Design Principles

Delight

Apple's eighth design principle — 'make it human'. People remember how a product makes them feel, so decide the emotion right for the experience and deliver it deliberately. Delight is an intended feeling, not decoration sprinkled on top.

A satisfying spring as a task completes — chosen to feel like a reward, not just an animation.

Delight: an intended feeling

One of 220 cards in the Apple HIG deck. Browse every card.